How to start and build an equally impressive empire (you can find these rules in the back of their book; ‘ Mission In A Bottle ’): 1. “Build something you believe in -- because that’s the first step to building a great brand.” Just like Goldman and Nalebuff, I learned a powerful lesson in tenacious passion from 30 plus years of entrepreneurship. When you’re all alone, sitting in a dark room wondering why your business is failing, there is only one true thing to power you forward -- you believe in your purpose. 2. “Don’t aim for 10% improvement. Make it radically better and different.” Yes -- in today’s society we collectively create amazing products, services, and companies through entrepreneurship. World-changing at times and Honest Tea was radically different when first introduced. But, if you look around, we also live in the land of ‘me-too businesses. Don’t fall for it. Dig deep and decide right now to build something radically different and...